Fiat / Elettrico!
As a graphic and motion designer for the FIAT "Elettrico” campaign, I helped bring the brand’s bold transition to electric vehicles to life. Centered on the launch of the iconic FIAT 500e in the U.S., the campaign celebrates the fusion of modern innovation and joys with the timeless charm of the Dolce Vita lifestyle.
Dynamic motion graphics and human focused visual designs play a key role in capturing the essence of elettrico—a celebration of modern joy, sustainable luxury, and Italian heritage. The campaign redefines the EV category with an energetic and accessible message, highlighting FIAT’s reinvention for a conscious and indulgent future.
ROLE
Graphic & Motion Design, Art Direction
CLIENT
FIAT USA
Agency / STUDIO
Ludwig Plus & The Odd Studio
TOOLS
Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Sketch
